‘Good Ones’ was produced by Oscar Holter of Max Martin’s Wolf Cousins entity, and laments my inability to keep hold of healthy relationships, instead being endlessly drawn back to the dysfunctional and toxic. “The first single of my new chapter embraces all that my life has to offer in today’s world – fame, glamour, inner demons and global hits. She’s already leaning in hard to this new alter-ego, having her fun playing a dead-inside supreme pop ruler with a firm, cold grasp on the music landscape, right down to the press release: “Today, I, the inimitable Charli XCX, am releasing a brand new single ‘Good Ones’, accompanied by a twisted, dramatic and quite frankly electrifying music video,” she declared on Thursday (September 2). It’s not just the sound, either: Charli’s going as big with her hair as she is with her music, opting for an ’80s goth pin-up va-va-voom aesthetic for the cover art of her new single, “Good Ones” – one of the best covers of the year, easily – supplying a version of herself that feels like True Romance‘s bombshell babe of an older sister. She’s even hanging out with Addison Rae.īasically, this is her Evil, Soulless Illuminati Major Label Puppet Era – not entirely unlike Marina‘s Electra Heart era – and she’s living (and/or dying) for it. She’s (jokingly?) talked of selling her soul and giving in to her label Atlantic Records’ demands, sarcastically taken part in TikTok trends, signed up for big endorsement deals and done big mainstream club bops.
Over the past few months, our dearest Charlotte Aitchison, She of Track 10 Fame, has been distancing from left-lane, artsy-fartsy, experimental alt-hyper-pop princess sonic territory and not-so-subtly swerving towards a Big Ol’ Pop Era in the works.
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